Theme:,Futuristic,,Modern,,Digital,Concept:,A,Woman,Shops,At,A
avril 3, 2025 No Comments

Intelligence artificielle et parcours d’achat : anticiper les comportements clients à chaque étape

Introduction Le parcours d’achat contemporain est devenu exponentiellement complexe, fragmenté sur de multiples canaux et profondément non-linéaire (Lemon & Verhoef, 2022). Cette évolution a coïncidé avec une révolution dans les capacités analytiques et prédictives de l’intelligence artificielle, créant une opportunité sans précédent pour comprendre, anticiper et influencer les comportements clients…
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As a professional services platform, we needed a digital strategy that would reflect our expertise and attract the right clients. Marcomcity exceeded all our expectations.
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Raphael Trojman

Presidet , Owner
When we launched Baldiair, we knew we had a great product but struggled to reach our target audience. Marcomcity guided us to the right sales tools
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Jack Abidan

Leadership Group
As renovation contractors relying on word-of-mouth, Marcomcity's MOMENTUM package transformed us into a social media success with constant leads.
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Mickael Kaffash

Senior Director
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